Sevenchannels.

Agreed placement in a real bay, with real customer interaction. Staff watch the product being handled, and the store sees whether it moves without a promotion pushing it.

What it proves: What it shows: sell-through, customer response and staff feedback within a defined store environment.

Selected products placed directly into communities that opted in to try unfamiliar things. Volume arrives all at once, and so does the reaction.

What it proves: What it shows: first response at scale, review activity and follow-on purchase interest.

Formats where the product is shown being used and the decision is made in minutes. A demonstrable benefit and a clear price band matter more than shelf design here.

What it proves: What it shows: whether the product can communicate clearly, engage an audience and convert through demonstration.

Assortments where the ingredient list is the reason for purchase. Documentation is read closely and claims are checked before placement is even discussed.

What it proves: What it shows: whether the formulation and documentation meet the requirements of a specialist assortment.

Channels where packaging, size and price band decide placement long before the formula comes up. A product that photographs well and gifts well moves here.

What it proves: What it shows: whether presentation and giftability can drive initial conversion.

Distributors and local operators who carry a proven product into accounts of their own. This is where demonstrated demand can become repeatable distribution.

What it proves: What it shows: whether demand can travel beyond the channel where it was first established.